'The 60s is an era that’s pretty close to our hearts. It was a period of expression and change that gave rise to some of the most influential music of all time. Britain exploded into sound and colour.
This season we’ve taken inspiration from the music, iconic people, and places at the forefront of this cultural revolution.'
Our Pretty Green X Jimi Hendrix campaign film shows the inspiration behind the new collection, using archive footage of Hendrix himself to capture the energy, style and extraordinary talent of the legendary guitarist. Read more:http://bit.ly/2bqiky8 - Shop the collection:http://bit.ly/2bRpNH2
The point of this trip was to wild camp with not much plan of where we were going, whilst capturing images along the way. Three days living off the beaten track and finding inspiration for the images we wanted to capture as we went. Filmed throughout Dartmoor National Park and the surrounding areas.
'Pretty Green has collaborated with John Smedley to produce a capsule collection of knitwear. Key pieces include a knitted striped shirt and our signature paisley that has been digitally printed onto a soft cotton crew neck jumper. All pieces have been manufactured in Britain and a short brand film has been created to show the craftsmanship that goes into each piece at the John Smedley factory in Derbyshire. John Smedley is renowned throughout the world as a leader in the production of fine gauge knitwear products since 1784. Still family owned, the company continues to innovate while retaining the handcrafted techniques that have established its reputation for more than two centuries'
I headed down to JBSki back last year to shoot this film with brothers Jack and Joe Battleday. During the two days we were shooting it was heavy downpour, but the boys still gave it all they had and the film went on to gain recognition throughout the whole wakeboarding community.
